Click Fraud Demystified
Do you run an online business, no matter how small or big it is, probably you’ll waste lots of money through your PPC campaign! But click spamming nothing happened! No remarkable conversion takes place. Now the question is – why this is happening? Well the reason of it is – click fraud or click Spam.
Now the question is – what is click fraud and who is performing such kind of malicious activities? Well, the answer is – click fraud is an online marketing scam, where malicious programmers, your competitors or advertisement publishers generate fake clicks on your advertisement and for that you’ve to pay lots of money to publishers.
Due to global economic improvements, online marketers spend lots of money on their advertisement purpose. A recent report says – $29 billion already spend for the online advertisement purpose in the United States in the year 2010. Now the scenario is – the amount is growing nearly 50% of the entire amount for PPC (Pay-Per-Click) advertisements.
Being a small business owner, you’ve launched your website and start advertisements with PPC advertisement. However, you’ve launched the PPC campaign for your website, and surprisingly, the cost of your PPC advertisement increasing magically? What you can do next?
Usually, the contextual advertisement networks like – Google AdWords and Yahoo! Also have their internal click fraud detection system to protect their customers, but they also keep 2% of the total CTR as a fraud click! But if you have high competition keyword and spend lots of money on it, then 2% really make sense! You must prevent them and save your hard earned money!Every contextual advertisement network like Google AdWords and Yahoo have their own click fraud detection system, still its take place. Surprisingly, the advertisement publishers like – Google AdWords also count 2% of fraud click on their CRT ratio! What happen if you’re going to promote your business with high competition keyword with high payout? 2% really make sense at that point! That is why, it is very much important that, you must take the countermeasures.
First of all, if you’re beginner – it is suggested that, you must take help from any SEO professional, or an SEO firm. They can help you find out the way, how to combat with that. They analyze the Click Through Rate (CTR) and the conversion rate and give you the exact ratio of fraud clicks.
If you’re already well acquainted with CTR and conversion analysis, then you can use the Internet marketing analysis tool to go through the problems. There are lots of Internet marketing tool available over the Internet, you can easily locate them by using any major search engines like – Google or Yahoo! But they aren’t free and need monthly subscription fee or a single time fee for a certain period. However, it is suggested that, you must do a short research before going for an Internet marketing tool.
Finally, if you’re an experienced Webmaster, then Click fraud you can take help from several online marketing analysis tools to prevent click spamming. There are several online tools available over the Internet. But remember, they aren’t free and those services are paid service; that means you’ve to pay monthly subscription fees or a single time fee to use their services.